Project: Caterpillar Wheel Loader Campaign
Client: Rhea & Kaiser

When Caterpilar launched a new line of wheel loaders, their marketing led users to a variety of web tools and downloads. Firstmarker created a series of screensavers for the launch, as well as an arcade-like videogame. This screensaver featured a selection of vehicle and character animations, as well as pop-up images. These were randomly generated so the screensaver would always be "fresh".

These pieces were available to the public via a web site, and the game was presented in a kiosk-like display at CAT dealers, allowing customers to have some fun and see if they could beat the current top score.

Project: Revolution® Launch Campaign
Client: Rhea & Kaiser

For the launch of Pfizer's Revolution, a pet medication, Firstmarker participated in a campiagn geared toward both industry professionals and consumers. Wanting to put a friendly, playful face on the campaign, an animated screensaver and game were created. The screensaver would also push timely marketing messages, and contained several holiday-themed "easter eggs".

The game was playable both on the product's web site and was delivered to veterinary offices as a friendly "leave behind" sales tool.